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Ideas & Advice
These 3-6 minute video clips feature the world's leading management thinkers, strategists and marketers who address several common challenges faced by businesses around the world.
CUstomer Loyalty myths
Time - 4:18
Theme - Loyalty is predictable and not the path to growth we thought it was.
Dr. Nicole Hartnett
Senior Marketing Scientist, Ehrenberg-Bass Institute
Improve Campaign Impact
Time - 3:47
Theme - How to dramatically improve the business impact from ad campaigns.
Roger L. Martin
#1 Management Thinker, Author, CEO Advisor, Speaker
Justify Marketing Budgets
Time - 5:11
Theme - Two types of measurement to track sales today and grow your share of the pie tomorrow.
Avinash Kaushik
Chief Strategy Officer, Croud
former Sr. Director of Global Analytics at Google
KPIs & Behaviour Incentives
Time - 4:46
Theme - How to prevent KPIs from incentivizing the wrong behaviour.
Dr. Eddie Obeng
Founder & Learning Director, Pentacle Virtual Business School
Pricing During Inflation
Time - 5:24
Theme - Innovative pricing strategies during periods of inflation.
Hermann Simon
Thinkers50 Hall of Fame, Founder of Simon-Kutcher & Partners
Effective Marketing Teams
Time - 6:10
Theme - How digital media has negatively affected the effectiveness of marketing teams.
Kaj Johansson, Managing Partner & Co-Founder Kapero
Hanna Riberdhal, CEO Swedish Advertising Federation
Alignment with Marketing
Time - 2:23
Theme - Why marketing terminology contributes to the misalignment between departments.
Jeff Lowe
EVP & Chief Commercial Officer, Smart Technology
The Irony B2B Personalization
Time - 5:12
Theme - Narrowly targeted, personalized messages aren't nearly as valuable as we might think.
Brent Adamson
Author of The Challenger Sale, Advisor, Speaker & Consultant
When to Change Strategy
Time - 6:42
Theme - Build a monitoring system to inform you when your strategy needs to change.
Jennifer Riel
Partner and COO at IDEO, Author and Professor
How Advertising Works
Time - 4:47
Theme - Why our beliefs about how advertising works differ from the evidence of how it does depending on where we live.
Tom Roach
VP of Brand Strategy, Jellyfish